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Research papers

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Antonella Petra
June 15, 1998
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Citation

Petra, A. (1998a, June 15). Metering systems . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/metering-systems-


Research papers

Projecting the television audience in the digital future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Janice J. Jones
June 15, 1998
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Citation

Jones, J. J. (1998a, June 15). Projecting the television audience in the digital future. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/projecting-the-television-audience-in-the-digital-future


Research papers

Your repertoire or mine?

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Heather Kennedy
June 15, 1998
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Citation

Kennedy, H. (1998a, June 15). Your repertoire or mine?. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/your-repertoire-or-mine-


Research papers

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Barry Cook, Edgar Aust
Company: Nielsen
June 15, 1998
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Citation

Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/metering-television-in-the-digital-age


Research papers

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
June 15, 1998
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Citation

Motta and D' Imperio Lima (1998a, June 15). The sniffer concept and its possibilities in data collection. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-sniffer-concept-and-its-possibilities-in-data-collection


Research papers

Effectiveness of television advertising exposure for packaged goods brands

This paper presents the authors’ latest experience with their X-10-D model, a rate of change model. The authors find that what was initially a retrospective monitoring and testing tool is now primarily being used for ongoing measurement of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: James F. Donius, Michael von Gonten
June 15, 1998
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Citation

Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/effectiveness-of-television-advertising-exposure-for-packaged-goods-brands


Research papers

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Gale D. Metzger
June 15, 1998
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Citation

Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/s-m-a-r-t-


Case studies

Alone or together in front of the television set

This study investigated the social viewing situation of children aged 4-11 watching television, which was split into three categories: solitary dewing, peer viewing, and co-viewing with an adult. The period in focus was late afternoon through...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Alexander P. Nielsen
June 15, 1998
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Citation

Nielsen, A. P. (1998a, June 15). Alone or together in front of the television set . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/alone-or-together-in-front-of-the-television-set-


Research papers

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Rachel Mueller-Lust
Company: Nielsen
June 15, 1998
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Citation

Mueller-Lust, R. (1998a, June 15). The toughest challenge . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-toughest-challenge-